THE FIRST LINE
Matty Gaudreau wasn’t just a player, he was a mentor, a coach, a steady presence who showed up, led with love, and gave everything to the next generation.
THE FIRST LINE is a tribute to that legacy. Co-designed by Madeline Gaudreau, this collection reflects his values: consistency, character, and poured his heart into the next generation.
Pre Order Window June 1st through June 15th
The First Line Starts Here
SHOP THE FIRST LINE
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The First Line Signature Hoodie Youth & Adult Sizes
Regular price From $89.99 USDRegular priceUnit price per -
The First Line Bucket Hat
Regular price $49.99 USDRegular priceUnit price per -
Legacy Line Jogger Pants Youth & Adult Sizes
Regular price From $79.99 USDRegular priceUnit price per -
The First Line Legacy Set — Hoodie + Joggers Youth & Adult Sizing
Regular price $159.00 USDRegular priceUnit price per$175.98 USDSale price $159.00 USDSale
BLK the Label x Magic Athletics
This collection of team jackets is more than just apparel—it's a celebration of the passion, dedication, and teamwork that is pure MAGIC.
Elevate your style and stand out in every crowd!
BLK The Label is your go-to destination for fan gear, non-formal team wear & sports-inspired fashion.
Let's create together
LETS DESIGN!
Featured Products
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Sports Hoodie - Unisex
Regular price $120.00 USDRegular priceUnit price per -
CUSTOM LEATHER SLEEVE VARSITY JACKET - SEWN
Regular price $475.00 USDRegular priceUnit price per -
CUSTOM SATIN BOMBER / STRIPED TRIM JACKET - SEWN
Regular price $300.00 USDRegular priceUnit price per
👇 LET'S GET SOCIAL👇
Let customers speak for us
So much thought and love has been put into this collection. Let's support and remember Matty.
They are adorable. Came out great. We love them
These sweatshirts are one of a kind and my boys LOVED them! We wore them to one game and I was asked by so many people where they could buy there own! Well made, amazing customer service - great gift!
This sweater is everything I hoped it would be and more. I did have a small issue with my order and they were so kind and quick to get it taken care of! I would definitely recommend and I will definitely be ordering again!
Absolutely love this!!! Beautifully crafted and high quality materials.
Thanks!
Great quality hoodie and tuuk. Kid hasn't taken it off since our trip!
My daughter loves this hoodie! It is so stylish and the quality is top notch!
Great communication with seller, customization was amazing! Will be purchasing again !!
We love our custom hoodie , we will order another one soon so we can match each other
Absolutely the best! Every piece from BLKtheLabel is unique and has a great story behind it! Top quality as well! I can’t wait to get my next one! Thank you guys so much! 🫶🏼
I love my custom sweatshirt! In addition to it being super cute and getting so many compliments it will forever hold memories of my boys #16 & #25!
Amazing designs with superior customer service.
Their custom sweatshirts are amazing! I am so happy with how it turned out.
I LOVE my new sweatshirt. All the other moms were asking where it's from and admiring the detail of the customization and quality of the sweatshirt. The pullover zip style is super cute and flattering on. 10/10 would recommend!